1. Introduction

This Cookie Policy explains how WW Displays, Inc. and its divisions, including WWDisplays (www.wwdisplays.com), WW Pedestals (www.wwdisplays.com), and Bridal Displays (www.bridaldisplays.com) (collectively, “WW Displays,” “we,” “us,” or “our”), use cookies and similar tracking technologies on our websites.

This policy should be read in conjunction with our Privacy Policy, which provides additional information about how we collect, use, and protect your personal information.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. Cookies allow websites to recognize your device and store information about your preferences or past actions.

Cookies can be:

Session cookies: Temporary cookies that expire when you close your browser
Persistent cookies: Cookies that remain on your device for a set period or until you delete them
First-party cookies: Cookies set by the website you’re visiting
Third-party cookies: Cookies set by external services integrated into the website

3. Why We Use Cookies

We use cookies and similar technologies for the following purposes:

Essential Website Functionality: Enable core features like security, navigation, and access to secure areas
Performance and Analytics: Understand how visitors use our websites to improve content and functionality
User Preferences: Remember your settings, choices, and login information
Marketing and Advertising: Deliver relevant ads and measure campaign effectiveness
Social Media Integration: Enable social sharing features and interactions

4. Types of Cookies We Use

The following table describes the categories of cookies we use on our websites:

Cookie Type	Purpose
Strictly Necessary	Essential for website operation. Enable core functionality such as security features, network management, and accessibility. Cannot be disabled.
Performance	Collect information about how visitors use our websites, including which pages are visited most often and if error messages are received. Help us improve website performance and user experience.
Functional	Remember your preferences and choices (language, region, login credentials) to provide enhanced, personalized features.
Targeting/Advertising	Deliver relevant advertisements based on your interests and measure advertising campaign effectiveness. May be set by advertising partners through our website.

5. Specific Cookies We Use

The following table provides details about the specific cookies and third-party services we use:

Service	Type	Purpose
Google Analytics	Performance	Analyzes website traffic, user behavior, and demographics. Cookies: _ga, _gid, _gat
Google Ads	Targeting/Advertising	Delivers targeted ads and tracks conversion rates. Cookies: _gcl_au, IDE, DSID
WordPress	Strictly Necessary & Functional	Manages user sessions and preferences. Cookies: wordpress_, wp-settings-
WooCommerce	Strictly Necessary	Maintains shopping cart contents and user session during checkout. Cookies: woocommerce_cart_hash, woocommerce_items_in_cart
Yoast SEO	Performance	Optimizes website search engine visibility and indexing.

6. How Long Do Cookies Last?

Cookie duration varies depending on their type and purpose:

Session Cookies: Deleted when you close your browser
Persistent Cookies: Remain on your device for a specified period:
Google Analytics: Up to 2 years
Google Ads: Up to 90 days
Functional cookies: Up to 1 year
Authentication cookies: Until logout or browser close

7. Managing Your Cookie Preferences

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

Block all cookies
Block third-party cookies only
Delete cookies after each browsing session
Be notified before cookies are placed

To manage cookies, visit your browser’s help section:

Chrome: Settings > Privacy and security > Cookies and other site data
Firefox: Settings > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Cookies and website data
Edge: Settings > Privacy, search, and services > Cookies and site permissions

Important: Blocking or deleting cookies may affect website functionality and your user experience. Some features may not work properly without cookies.

7.2 Opt-Out of Targeted Advertising

To opt out of interest-based advertising, you can use the following resources:

Network Advertising Initiative (NAI): www.networkadvertising.org/choices/
Digital Advertising Alliance (DAA): www.aboutads.info/choices/
European Interactive Digital Advertising Alliance (EDAA): www.youronlinechoices.eu/
Google Ads Settings: adssettings.google.com

Note that opting out of advertising cookies does not mean you will stop seeing ads; it means the ads you see may be less relevant to your interests.

7.3 Do Not Track Signals

Some browsers include a “Do Not Track” (DNT) feature that signals websites that you do not want to be tracked. Because there is no common understanding of how to interpret DNT signals, our websites do not currently respond to DNT browser signals. Instead, you can use the opt-out methods described above to control tracking.

8. Other Tracking Technologies

In addition to cookies, we may use other tracking technologies:

Web Beacons (Pixel Tags): Small graphic images embedded in web pages and emails to track user interactions and campaign effectiveness
Local Storage: Technology that stores data locally on your device for improved website performance
Server Logs: Files that record website activity and collect statistics about browsing habits

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make changes, we will:

Update the “Effective Date” at the top of this policy
Post the revised policy on our websites
Notify you of significant changes via email or website notice

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.

10. Contact Us

If you have questions or concerns about our use of cookies or this Cookie Policy, please contact us:

WW Displays, Inc.

Attn: Privacy Officer / Legal Department

401 Washington Blvd., Unit 10

Mundelein, Illinois 60060

United States

Phone: (847) 457-1179

Email: in**@********ys.com

For more information about how we collect, use, and protect your personal information, please review our Privacy Policy.